Courtney Adeleye, the founder and CEO of “The Mane Choice,” established her creative hair enterprise from the bottom up, combining her technical knowledge with her personal curiosity. Her over 100,000 YouTube fans followed her astonishing hair growth progress and craved for her self-discovered answers for their own tresses, and her personal healthy hair care journey became her purpose. Courtney’s creative healthy product blends piqued the interest of viewers, and she quickly gained a sizable following.

Her science-based expertise as a registered nurse and University of Michigan graduate helped her decide which goods and substances would produce the best results. Courtney saw an opportunity to help other women improve their hair health and decided to make her own deep conditioner at home. She ran the business from her kitchen for a year until demand for her natural hair care products grew and she had to expand. “The Mane Choice” has grown from a home-based pastime to a multi-million dollar company with products for all ethnicities and hair difficulties, including growth and retention, moisture, repair, newborns, children, the body, and even style tools.

Philanthropy is important to Adeleye, Courtney Adeleye created a “Pay My Bill” campaign in which she pays off at least one of her Instagram followers’ bills each month. She has already paid off more than 150 debts since 2015. She also assisted folks in Texas during Hurricane Harvey by putting them up in hotels. Follow Adeleye on Instagram for all of her latest ventures.