Lydia Rose, better known by her internet handle Fashion Influx, is a fashion influencer known for her styling videos, shopping hauls and beauty content.

Originally from Sheffield, Lydia Rose joined YouTube in 2013 and has since built up a huge online fanbase. She has nearly 150k subscribers on her YouTube channel where she posts videos of her latest shopping hauls, beauty hacks and styling tips. Fans love her honest videos and down to earth style, and she creates relatable content for her followers to enjoy. She has worked with numerous brand partners including Gymshark, ASOS, Forever 21 and Topshop and has also garnered close to 3 million followers on her Instagram page. Her styling tricks and fashion hacks have become some of her most iconic videos, with fans being able to access tips and tricks that fashion stylists and dressers usually keep to themselves. Lydia Rose has also branched out into interiors and homewares too, with her account Interiors Influx documenting her and her partner’s journey as they renovate their home and give design inspiration to their fans.

Lydia Rose has recently released her first fashion line with In The Style, with nearly the entire collection selling out in the first three weeks of being on sale. She is a highly sought after brand ambassador and one of the best known fashion influencers working today.