Jackie Aina is a prominent American beauty YouTuber and social influencer renowned for her advocacy for diversity and inclusion within the cosmetic industry. She began her professional journey after joining the United States Army Reserve, where she launched her YouTube channel as a creative outlet. Aina’s videos quickly gained traction, allowing her to express her passion for makeup while addressing the lack of representation for people of color in beauty products. Her unique perspective and engaging content have made her a leading voice in the beauty community.

Throughout her career, Aina has collaborated with several major cosmetic brands, significantly impacting product development. In 2016, she partnered with e.l.f. Cosmetics to create an eye shadow palette, followed by a successful collaboration with Sigma Beauty in 2017, which resulted in a set of five custom brushes. Aina’s influence reached new heights when she worked with Too Faced to expand the shade range of their Born This Way foundation, increasing the options from 24 to 35 shades, with Aina personally formulating nine of the new shades.

Aina’s commitment to inclusivity is further exemplified by her collaboration with Anastasia Beverly Hills in 2019, where she released an eyeshadow palette designed specifically for darker skin tones. This project highlighted her dedication to ensuring that beauty products cater to a diverse audience, reinforcing her status as a trailblazer in the industry.

In recognition of her contributions, Aina received the NAACP Image Award for “YouTuber of the Year” in 2018, celebrating her influence and impact on the beauty landscape. Through her advocacy and innovative collaborations, Jackie Aina continues to inspire and empower individuals in the beauty community, making her a pivotal figure in the ongoing conversation about representation in cosmetics.