Author, marketing guru and creativity consultant Jean David played a pioneering role in the creation of the Cirque du Soleil which occurred 1984. David he served as marketing vice-president until 1999 and was instrumental in building what now is the largest contemporary circus producer in the world. As featured in The Blue Ocean Strategy, David was one of the original architects of Cirque du Soleil.

Cirque du Soleil began as a small festival of entertainers with a desire to perform in several cities. The beginnings of Cirque du Soleil could be compared to a start-up business; the key components needed to succeed are team spirit, passion and determination. Thus, these committed assertive young people created something very special.

David is often described as an ideas and communication man who knows best how to understand our often daunting environment, but more importantly: find solutions to the issues we face. He has profound insights and ideas about society and the role creativity can play in promoting change. His ability to problem solve in an innovative way has captured the attention of many business leaders across the globe.

As a man of vision and determination who is not afraid to express himself, David connects particularly well with others by adopting an attitude that simplifies the development of the future.

David has published the book Quel Cirque! which describes Cirque du Soleil’s incredible journey. He depicts his insightful vision of society and encourages the reader that everyone can make room for a deeply creative space in their brain.