Jerrod Blandino is a renowned entrepreneur and the co-founder of Too Faced Cosmetics, a brand that has revolutionized the beauty industry. His journey began at a department store makeup counter, where he discovered his passion for beauty and started experimenting with makeup formulations. This hands-on experience led him to create Too Faced, a brand inspired by his clients, whom he affectionately referred to as “Too Faced” due to their changing moods based on product availability. Blandino is credited with inventing the first glitter eyeshadow, setting a trend that would define the brand’s playful and innovative spirit.

Under Blandino’s creative direction, Too Faced launched iconic products, including the game-changing Better Than Sex Mascara, which became a staple in makeup collections worldwide. The brand’s success culminated in a record-breaking sale to Estee Lauder Companies in 2016 for $1.45 billion. Even after stepping away from Too Faced in 2022, Blandino’s influence on the beauty landscape remains significant, as he continues to innovate and inspire.

In 2022, Blandino and his husband, Jeremy Johnson, launched Toy Box Brands, a new venture that aims to explore various beauty and lifestyle categories. The first product under this umbrella, Diamond Drunk, is a sustainable jewelry cleaner that reflects Blandino’s commitment to clean beauty and self-care rituals. This innovative approach showcases his ability to identify and fill gaps in the market, further solidifying his status as a forward-thinking entrepreneur.

Blandino’s latest endeavor, Polite Society, is set to launch soon, featuring a range of clean, sustainable cosmetics designed to foster community and kindness. With a focus on transparency and quality, Blandino aims to create a modern beauty brand that resonates with consumers on a deeper level. His mission is to promote love, acceptance, and beauty, proving that his impact on the industry is far from over.