Kelly McDonald, the Founder of McDonald Marketing, stands at the forefront of American expertise in marketing, sales, and consumer trends. A proud graduate of the University of Wisconsin – Madison, McDonald has shaped her illustrious career with a profound commitment to understanding and embracing diversity in marketing.

Establishing McDonald Marketing, her consultancy, Kelly McDonald has been a trailblazer in guiding organizations to tailor their marketing strategies based on customer values rather than traditional demographic profiles. Her impact is evident in the roster of well-known clients, such as Harley-Davidson, Nike, and Toyota. Inc. Magazine has recognized McDonald Marketing as one of the fastest-growing independently-owned companies in the UK, while Advertising Age Magazine has twice honored it as a Top Ad Agency in the US.

Renowned as a sought-after keynote speaker, Kelly McDonald has captivated countless audiences across the country. Successful Meetings Magazine has acknowledged her as one of the 10 most booked speakers in the US, placing her at the pinnacle of their list of 26 hot speakers.

As a bestselling author, McDonald’s books, including “How to Work With & Lead People Not Like You,” “Crafting the Customer Experience for People Not Like You,” and “How to Market to People Not Like You,” have consistently ranked among the top 10 business books of the year. Her insights extend globally through features in Forbes, Business Week, CNNMoney.com, and appearances on CNBC and SiriusXM Radio, cementing her status as a true luminary in the world of marketing and consumer behavior.