Mercedes Beaute is a beauty entrepreneur, model and socialite who has grown a substantial following in a short time, having over 1.96 thousand subscribers on Youtube, where she posts videos on everything from how to grow your social media accounts to diy and food. The star usually posts in vlog style, as this is how her fans enjoy interacting with her best, which gains Beaute the most engagement. Beaute is also known for being a makeup mogul, sharing her bold looks with her many fans and posting tutorials to help people upskill in makeup. Beaute is furthermore an in-demand influencer, posting on her successful Snapchat account and other social medias – she often empowers women especially to discuss their sex lives openly.

Beaute has a huge focus on helping others to get the most out of their social media account, creating courses to teach influencers unique tips to grow social media platforms, with Beaute focusing specifically on interacting with fans rather than for fans. The star also has a podcast available on several different platforms, discussing everything from how to please your partner sexually, to oral sex and sexual fantasies. Beaute is beloved for openness and honesty, taking the feminist step forward that many women globally admire her for. Beaute is also a huge fan of provocative and loud fashion, often dressing up for her videos.