Known for her fashion content and lifestyle blogging, Naomi Genes is an influencer and digital creator with nearly 850k followers on Instagram.

Genes launched her social media career back in 2017 when she started posting her signature outfit of the day posts on her Instagram page. Thanks to her relatable style and stylish fashion choices, her profile was quickly picked up by bigger pages on Instagram who helped her to grow her following. Now, she has nearly 850k followers on her profile where she still posts her daily looks but also beauty recommendations, brand collaborations and family photos with her daughter, Nola. Genes has also been open about her journey into motherhood and some of the difficulties faced by parents, opening up a conversation and encouraging honest portrayals of family life. With a large social media following and aspirational personal brand, its no surprise that brands are queuing up to work with Genes, with her latest collaborations including Topshop, Look Fantastic and Pandora. She has recently released her debut clothing collection with fashion website In The Style which saw nearly 50% of the line sell out on the first night of launch.

This leading figure in the UK beauty and fashion world continues to grow her brand and has several exciting projects in the pipeline. Genes’ followers love her style and she is now well known as a trendsetter and tastemaker around the world.