Rachel Levin, widely recognized as RCLBeauty101, is a prominent American YouTuber and beauty influencer who has made significant strides in the digital content creation landscape. She began her journey at the age of 15, posting her first video, a makeup tutorial titled “How to Conceal Under Eye Dark Circles.” This initial foray into YouTube quickly blossomed into a successful career, as she gained a substantial following and became a leading voice in the beauty community.

As her channel grew, Rachel diversified her content to include comedy skits and DIY projects, which resonated with her audience. Notably, her video “Back to School Expectations vs. Reality!” garnered over 25 million views, showcasing her ability to blend humor with relatable themes. By 2016, she had amassed over 8 million subscribers, solidifying her status as a top social media influencer. Her engaging personality and authentic approach have earned her a loyal fanbase, affectionately known as “Levinators.”

In addition to her YouTube success, Rachel launched her own makeup brand, RCLÓ Cosmetics, in 2020, further establishing her presence in the beauty industry. That same year, she ventured into music, releasing her debut single “Myself,” followed by “My Way” in 2022. Her creative endeavors reflect her commitment to inspiring others and promoting self-love, as she frequently addresses important topics such as mental health and body positivity in her content.

Rachel’s influence extends beyond her online presence; she has received multiple nominations for prestigious awards, including the People’s Choice Awards and the Streamy Awards. Her dedication to authenticity and connection with her audience continues to drive her success, making her a beloved figure in the world of social media and beyond.